Domestic LED display development and application are in tandem

The domestic LED display industry is developing at a high speed.

The LED display application industry has been developing in China for nearly 20 years, but in recent years, the industry has truly achieved rapid development in stages. According to the China LED Association LED Display Application Branch, the LED display application market sales exceeded 10 billion yuan in 2008. The successful application of nearly one thousand LED displays at the Beijing Olympic Games further expanded the influence of LED displays. LED display applications have achieved unprecedented scale in the major events such as the National Day 60th Anniversary Celebration and the 2010 World Expo.

In 2009, the national LED display market has reached 14 billion yuan, a year-on-year increase of 40%. At the same time, the opportunities for rapid development of the industry are basically shared by domestic enterprises. Domestic LED display manufacturers have shown strong competitiveness in both domestic market and export. According to statistics, the number of enterprises with sales of more than 100 million yuan in 2006 was 11, and in 2009, it reached 27 enterprises.

LED display applications have evolved from the outdoors to the interior, an important part of LED applications.

At present, the most popular LED application is the market application of white LED, namely the development of LCD backlight and LED lighting market. In particular, the penetration speed of LED in the LCD backlight field exceeds the market expectation.

We believe that in addition to LCD backlights and LED lighting, LED display applications should also receive equal attention. In fact, the market for LED displays is huge, and domestic companies are more likely to gain rapid growth opportunities in the display sector than LCD backlights.

As the full-color LED display is more and more dense, the display effect has reached a very realistic effect, while the application of ultra-long, ultra-wide and large-screen has become a trend, and the application of the display has been developed from the outside to the outside. Indoor applications, stage backgrounds, signal displays, architectural decorations, etc. can all be LED displays. Highlighting, energy saving, and low cost are the highlights of LED display.

We believe that in the next few years, both the market size of LED displays and market growth will prove our point of view.

Domestically replaced imports, some companies already have the strength.

At present, the large-size LED display has reached an area of ​​several hundred square meters, and the total area of ​​a large-scale project uses a display of several thousand or even tens of thousands of square meters. As the full-color LED dots become denser, the number of LED dots required per unit area display doubles.

It is understood that the LED dot matrix required by domestic LED display manufacturers is mainly supplied by CREE and Nichia, but domestic LED chip manufacturing and packaging companies have the strength to replace imports. The LED chip produced by Shilan Mingxin, a wholly-owned subsidiary of Silan Micro, has achieved a leading domestic market position in the LED display market. The subsidiary company, which was established last year and specializes in LED chip packaging, has sent products this year. It has been highly evaluated by the domestic LED display company.

We believe that only one year of Mikale can enter the market so quickly, and the performance of the products directly competes with CREE and Nichia, which itself has proved the competitiveness of Silan Micro in the LED field. It is believed that with the gradual establishment of the recognition of the brand of Meikale, the sales volume will be just around the corner, which will further enhance the investment value of Silan.

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