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After the smart TV, Microwhal Technology, a subsidiary of Chinese Culture (CMC), announced that it is officially entering VR. It is similar to the logic of the layout of smart TVs. It also follows the content-driven, hardware-soft integration approach. The VR strategy announced this time covers Hardware, software, content, shooting and many other aspects.
Little whale involvement in VR is not a momentary rise. The founder of Chinese Culture (CMC) and Chairman of Microwhal Technology Li Ruigang stated at the press conference:
The Internet has led to changes in the media's underlying transmission structure and distribution platform. The way the media produces content will change, and the way users receive information and entertain themselves will change.
For Chinese Culture (CMC), VR provides a new kind of technology. Experience provides new possible business models that will bring about changes in the industry chain, but its essence is an important part of the media industry. Li Ruigang believes that VR will bring many opportunities for innovation and development in the entire entertainment industry.
Hardware and software go hand in hand to improve VR industry standardsAt present, there is such a view in the industry that the current development stage of VR is similar to that of 2007 smart phones. Li Ruigang said that the basic role of mobile phones or communication functions, and VR itself is more of content consumption, so it does not solve the problem from the pure hardware terminal itself, the complexity of the entire VR ecology is more than the mobile phone.
Its complexity lies in the fact that traditional methods of content production are no longer suitable. For example, film is not only a splicing and compositing of images after shooting, but also has stringent requirements for the logic of the entire story editor and the structure of the screenwriter. The original structural thinking is The structural thinking of the subject and object is now immersive structural thinking, and it is a new challenge to the mode of thinking.
The outbreak of the VR industry is also accompanied by confusion in the industry standards. There are no uniform standards in many aspects such as the shooting process, image rendering, and video specifications. This confusion will inevitably lead to a confusing user experience, although the definition of standards may be a comparative one. During the long process, Li Huaiyu, CEO of Micro Whale Technology, was imminent.
To this end, Microwhale announced cooperation with the MIT Media Labs to jointly explore the integration of technology and media and connect people's needs for online information in the digital age. The MIT Media Lab is an interdisciplinary research lab dedicated to the integration of technology, media, science, art and design at the Massachusetts Institute of Technology. Historically, there have been many frontier technologies for electronic ink and laser projection lamps. This cooperation is also the first time. Chinese smart device company establishes relations.
On the hardware terminal side, the Micro Whale has exposed two products, VR Camera and VR One. Among them, the VR-one uses Samsung's 2K ultra-high-definition screen, no smear, and a depth-optimized ROM with a delay of 19ms or less; the VR Camera uses a 4-eye camera solution, which is in the form of an all-in-one, while the microwhale is still developing new Technology that enables the camera to shoot underwater.
In the past year, the micro-whale has achieved good results in the TV field, but it is still a recruit in the field of VR. Now it is inevitable that the micro-whales will directly enter the high hardware area.
According to Li Huaiyu, CEO of Micro Whale Technology, “The micro whale does not have game genes. The VR one we have to do is not pursuing cool styles. It will be more in line with the mobile Internet era, and it can support lightweight games and VR video experiences. Finally, we will implement long-term stable VR content and do VR exclusive IP video content."
Backed by Chinese culture to create VR-level applicationsAt present, the biggest challenge to VR is the movie. The film represents the highest pursuit of human visual technology. The Chinese culture owns many content resources and will be used for the production of the content of the micro whale VR film and television resources.
In September 2015, Hollywood giants such as Walt Disney and other Hollywood giants led a VR startup Jaunt, based in Silicon Valley, US$65 million, which is a VR industry company integrating hardware, software, tools, application development and content production. , With independent research and development of 360 ° multi-lens 4K panoramic camera, good at professional-level VR film and television production, micro whale and Jaunt VR will jointly shoot some VR videos.
In another important aspect of VR live broadcasting, Microwhale announced the cooperation with Next VR, which once released the world’s first VR 3D camera system. It is reported that the national football match in June will also be presented in the form of VR live broadcast.
In order to support the content industry, Microwhal announced that it will invest 1 billion yuan in innovative industries within the sphere of the next three years to create thousands of VR content innovation teams and produce games, variety shows, live broadcasts, panoramic videos, documentaries and 10,000 hours of VR content, including micro-movie, and hope to produce standard VR movies and TV shows within two years.
In fact, the micro whale VR has achieved some breakthroughs in the production of various categories of content, such as achieving full VR recording of "China Good Songs" and producing the first domestic VR version of the football competition - the Chinese national women's football team against the Costa Rican women's football. , as well as Zou Shiming boxing match and so on.
Throughout the capital movements of the Chinese Culture (CMC) over the past four or five years, whether it was a joint venture with Hollywood to establish Oriental DreamWorks, hatching CanStar Entertainment and producing “China Good Voice,†or throwing over 8 billion yuan to win 5 years of copyright in the Super League, Chinese culture. The investment covers almost the entire entertainment industry chain. Unlike the general private equity fund, apart from being deeply involved in operations, Chinese culture is more strategic and ecological.
Li Ruigang, founder of Chinese culture and chairman of Microwhal Technology, revealed to titanium media that “VR is a long-term strategy for Chinese culture (CMC) and microwhales, and does not care about short-term profitability. Microwhales are more concerned with accumulating technology, talent, and IP over the long term. Content, use a good experience to first do the user's volume up, play Chinese culture itself in the entertainment industry chain resource advantages."
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