In the first half of the year, the penetration rate of smart TV market reached 50%

Recently, the China-Italy League released a white paper on the development of smart TV industry in 2013. According to a white paper, the total sales volume of domestic smart TVs reached 4.57 million units in the first half of this year. The penetration rate of smart TVs reached 50%, and the activation rate reached over 77%, indicating that consumers are increasingly The more you think about choosing smart TVs, the more you are accustomed to using smart TVs to receive information.

This white paper is based on the operational data of Zhongzhimeng based on member companies such as Hisense, TCL, and Changhong, and analyzes data from some industry research reports. The data shows that since 2013, the proportion of smart TV sales has accounted for 45% of the total market, gradually becoming the mainstream model of market sales. In addition, according to the survey, the activation rate and activity rate of smart TVs are also generally increased: Compared with the activation rate in 2012, the activation rate from January to June 2013 increased from 58% to 77%; the monthly activity rate remained at 45%. Above, the high point reached 54%, more than half.

According to the white paper, the total number of smart TV applications on the line has exceeded 28,000, mainly games, life, and education. In the user-downloaded application rankings, downloads of videos, games, and education rank in the top three, and the video Application activation rate, on the terminal platforms of Changhong, Hisense, and TCL, the data of applications such as Huashu, BesTV (33.39, 0.21, 0.63%), CNTV, and mango, etc., have average activation rate of 74%, video per capita Up to 1.96 hours of daily operation.