LED lighting demand increases competition and tends to become hot

[High-tech LED reporter Zhao Hui] " I think that 2013 is the year of LED lighting explosion. From all aspects of data and manufacturers, market feedback, LED lighting demand is improving rapidly." Dou Linping, secretary general of China Lighting Society, told Gao LED LED reporter, LED lighting is no longer a slogan, but actually entered the market.

The sharp increase in lighting demand has also been confirmed in the production and sales of all links in the entire industry chain. Recently, a number of large-scale LED malls have opened, attracting a large number of LED lighting companies to participate, from well-known listed companies to some small and medium-sized lighting applications companies all unveiled.

(The Secretary General of China Lighting Society Dou Linping was interviewed)


Some well-known and well-known brands have invested heavily in the design and construction of specialty stores and image stores this year, hoping to attract more customers into their own channels and learn more about brands and products. This includes high-tech G20-LED member companies Qinshang Optoelectronics (SZ.002638), as well as listed companies such as Zhou Ming Technology (SZ.300232), Sanxiong Aurora, Guangzhou Zhonglong Transportation and many other enterprises.

Some companies said that with the maturity of LED lighting technology and higher cost performance, the demand for downstream applications has expanded dramatically and market competition has become more intense. On the basis of doing a good job, we will highlight the construction of brands and channels, and take this as our key development goal this year.

"Since the beginning of this year, the lighting export has changed from a weak state last year, and it has grown rapidly." The person in charge of the lighting company with the main export told Gao Gong LED reporter that the growth rate of emerging market exports this year is relatively fast. The introduction of technical barriers has become more and more demanding for enterprises' exports. However, as long as the product performance and quality pass the certification, the requirements of developed markets are still very large.

In addition to the European and American markets, demand from emerging markets such as Southeast Asia and India, Brazil, and Russia has grown rapidly.

The continuous improvement of LED technology and performance has also attracted many dealers who want to enter LED lighting. A Hunan dealer visited the market and the exhibition to understand the brand and product strength of many LED lighting companies. He said that he has three LEDs. Years, this year, I finally made up my mind to represent a provincial brand of LED brand. After understanding the products of various companies and related distribution policies and service support, he is full of confidence in the prospects of LED lighting. He has selected a listed company and is in contact with the negotiations.

Faced with the strong growth in demand for LED lighting, many companies this year have put more energy into products and services. “Enterprises still have to come up with good products and provide good services to attract more customers.” Liu Wei, director of Zhou Ming Technology and general manager of lighting business department, believes that the competition in the lighting market is products and technology. Comprehensive competition in services, channels, etc.

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