Read these TV industry marketing terms to easily avoid marketing traps

It is also a new year, and it is also the release date of new TV manufacturers.

Every year, TV manufacturers "invent" a bunch of new terms to promote their latest (sometimes not the latest) technology, because many times, compared to the technical advancement, a catchy marketing term May play better results.

In fact, the new term that most TV manufacturers promote is "to tease you", but TV manufacturers are still happy, consumers have to face these hype marketing terms. In order not to fall into the "marketing trap" of manufacturers, we need to have a certain understanding of these terms. Let's take a look at some of the new terms in the "Glossary" of recent TV manufacturers.

SUHD - Manufacturer: Samsung

From the point of view of sales, Samsung's TV is the world's number one. Samsung is also a well-deserved leader in confusing the publicity. So what is the so-called "SUHD" this time?

Strictly speaking, SUHD is the term "launched" by Samsung last year, but Samsung's promotion of SUHD reached a new height this year. In fact, SUHD is just the name Samsung has for its high-end models. All of Samsung's SUHD TVs have 4K resolution, quantum dots technology and local dimming technology. In addition, Samsung SUHD TV also supports the recent HDR technology. The problem is that almost all 4K TVs released in 2016 already support these features.

We know that UHD stands for UltraHigh Definition, so what does "S" in SUHD stand for? Super (Super), Splendid (Special), or Samsung (Samsung)? No, no, no, these are not. SUHD's "S" is just an English word, nothing more.

Super UHD - Manufacturer: LG

LG Super UHD UF950T

Samsung pioneered "SUHD". As the second largest TV manufacturer in the world after Samsung, LG's marketing must also keep up with Samsung. Um... So LG has the name Super UHD.

Similar to SUHD, Super UHD is not a new resolution, it is just a term used by LG for its high-end TV sets for marketing. From the product point of view, compared with LG's LCD TV without this logo, Super UHD TV additionally supports HDR technology (LG calls it "HDR Plus") and "TruMotion 240Hz" high refresh rate.

In almost all media tests, LG's OLED TVs are significantly better than all LCD TVs on the market, so is OLED TV also a Super UHD? No, no, LG's OLED TV has another name.

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