Local manufacturers rise LED phosphor market changes

This year, China's LED phosphor powder market continued its rapid growth last year, but due to the rapid decline in prices, the overall growth rate of the industry is far less than the growth rate of shipments. At the same time, this year is also the year in which the domestic LED phosphor market is out of balance and the price war continues to heat up. It is a year in which the domestic LED phosphors have seized the domestic market share.

In 2013, the demand for backlight and lighting continued to grow, driving the rapid growth of white LED device production. At the same time, COB and integrated modular packaging products are becoming more and more mature, which has led to a significant increase in the overall sales volume of phosphors this year. According to the latest research data of the Industrial Research Institute (GLII), the growth rate of China's LED phosphor powder market in 2013 is expected to exceed 60%, and the market growth rate will exceed 20%.

In terms of shipments, the biggest sales volume is still yellow powder, which has increased by more than 60% this year. At the same time, whether commercial lighting or home lighting, the demand for LED lamps is higher, which also drives the rapid growth of demand for red powder and green powder.

In terms of price, this year still maintains a rapid decline. At present, the average price of yellow powder is 2-3 yuan, a drop of more than 50%.

The development of domestic phosphors is relatively fast. The research and development history of rare earth LED phosphors has been more than ten years. At the end of 2008, the research progress of rare earth LED phosphors began to increase rapidly. Its red phosphors rank among the top in the domestic market, especially in the mid-to-high-end market. The high cost performance has been widely recognized by enterprises. At the same time, LED yellow and green phosphors have outstanding features and are expected to lead the rapid development of the entire industry.

GLII research shows that in 2013, rare earth phosphors continued to grow rapidly in high-color LED phosphors, and shipments increased by more than 80% year-on-year.

At the same time that the performance of domestic enterprises is outstanding, the rise of its borrowing power has also brought greater influence to international manufacturers that have been at the forefront of the industry. In the past two years, the market share of international manufacturers such as Inter-American and Hongdae has been eroded.

As one of the world's leading suppliers of LED phosphors, Intematix continues to lead the domestic and global markets in terms of sales volume and sales in 2012, and its market share is much higher than other companies. This year, the United States and the United States with the rapid growth of demand for phosphors, seize the market opportunity, LED phosphor sales are expected to continue to grow rapidly throughout the year, but due to rapid decline in prices, sales growth is relatively slow.

However, from the current market point of view, in terms of products and prices, with the enhancement of the competitiveness of domestic enterprises, the competitiveness and market share of Intermec in the domestic market are showing a downward trend.

In the United States, in the field of phosphors and lighting, Intermec has applied for more than 300 related patents. In order to better cope with the changes in the Chinese market and adopt a localized marketing strategy, in July 2013, Intermec decided to rename “Intemet Optoelectronics (Shenzhen) Co., Ltd.” as “Shenzhen Geliang Optoelectronics Co., Ltd.” Independence has become an important distribution channel for Intel. Geliang Optoelectronics Co., Ltd. will be financially separated from Intermec China and exercise its distribution rights.

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