Regulatory market LED companies want to form a price alliance

The rapid development of the LED industry is a fact, but because of technological innovation, cost fluctuations and other factors, buyers and sellers are not accurate on LED product price capture, LED municipal lighting market is in a chaotic state. At the same time, some short-term behavior such as shoddy has gradually emerged, and laid a hidden danger for the emerging LED industry.

In order to solve this problem, dozens of LED manufacturers gathered together for the first time in the construction of Zhongshan Municipal Government under the organization of the Zhongshan Science and Technology Bureau, the Guangdong Provincial Construction Engineering Cost Management Central Station Zhongshan Substation and the Zhongshan Semiconductor Industry Alliance. The discussion of the price of engineering LED products will provide a favorable basis for the government's “sunshine procurement” while providing a price reference for the LED industry.

For many LED companies, participation in the development of standards will help them master the industry dynamics.

It is understood that this type of government-led and self-developed "guide price for LED products" is the first case in the country.

status quo

LED products have no rules to follow

The LED industry has always been in the hearts of people with the image of "high technology" and "high price." However, regardless of its price or technological advantages, it is currently unable to replace traditional lighting products on a large scale. "LED products really need to go to the market and go to millions of households, and the price must drop at least 70%." Recently, Huang Chuanqian, the lighting business manager of Shenghui Electronic Technology (Dongguan) Co., Ltd., made this statement in an interview.

This is also the practical difficulties faced by many LED companies in Zhongshan City. It is understood that, except for a few export companies such as Mulinsen Electronics, the commercial lighting of most LED companies in Zhongshan is only a by-product, and the municipal lighting and engineering construction products are the main selling points. According to Su Yong, general manager of Yu Xin Industrial (Hong Kong) Co., Ltd., about 70% of the company's LED accessories are used in municipal lighting products.

On the one hand, the price of LED products is too high to be used for large-scale commercial applications. On the other hand, short-term behaviors in which some companies ignore costs and deliberately lower their prices are also emerging. “Our 100W LED street light offer is 4,000 yuan, and now it is found that some small plants actually reported a low price of 2,000 yuan,” a participant said, these companies LED product quality and after-sales service will not be very good, in the long run It will hurt the LED industry.

influences

Win-win situation to promote the healthy development of the industry

As a new industry, government support plays a crucial role in the development of the LED industry. Since the national semiconductor lighting project was listed in the “Eleventh Five-Year Plan” 863 Plan in 2006, governments at all levels have taken measures to increase support for LEDs. The most important measure is represented by “Ten Cities, Ten Thousand People”. Road lighting plan. However, due to factors such as rapid technological innovation and cost changes, the prices of municipal lighting LED products are still in a state of chaos. When companies can't find reference materials, they also make government procurement rule-free, making it difficult to reach a promise of "sunshine procurement." .

Since 2009, Zhongshan City has successively issued policies such as "Zhongshan New Energy Industry Plan" and "Green Lighting Demonstration Town Created Project" and established a special fund for industrial development with a total amount of 100 million yuan. Making government procurement become a big cake that many Zhongshan LED companies do not want to give up.

In July of this year, commissioned by Zhongshan Sub-station of Guangdong Construction Engineering Cost Management Station, Zhongshan Semiconductor Industry Consortium called the city's key enterprises to formulate guidance prices for LED construction engineering products.

Wen Shangsheng, a professor at South China University of Technology, believes that “the industry has just begun to develop, and the government’s support is indispensable. 'Procurement guidance price' is conducive to eradicating corruption on the one hand and promoting the government’s sunlight procurement, on the other hand, it can promote industry benignness through standards and prices. development of".

For many LED companies, participation in the development of such a standard is also conducive to their immediate grasp of industry trends, in comparison with their peers to find their own coordinates.