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The Internet has changed lives, and it has also revolutionized traditional consumption and retail methods. Online and offline to accelerate integration, life scenes and experience as the king of the consumer melody, the cooperation between home appliance manufacturers and retail channels has become a "new ecology."
In mid-April, Suning Tesco took the lead in stirring the 2018 e-commerce rivers and lakes, and launched the first grandest shopping festival in the first half of the year - 418 Home Appliances Carnival. This time, the big promotion won the big name and the major mainstream brands of domestic and foreign home appliances 3C, which is called the double eleven of the home appliance 3C industry.
As the main force of Suning's home appliance brand, Aux Air Conditioning will once again join hands with the Suning platform, not only for the majority of families and consumers to bring the "best window period" for purchasing air conditioners in 2018, but more importantly, to complete the unbounded retail mode. Smart shopping, smart life and new experience. Then 418, how will Oaks play the advantages of both the brand and the platform to create a big promotion for consumers?
How to rejuvenate this era while positioning young and doing good quality?
In recent years, Oaks, which has been at the forefront of the Internet revolution, has continuously achieved online sales breakthroughs and joined a series of online and offline interactive marketing. It has successfully circled a large number of “Ao Powder†and became the fashion and young air-conditioning brand of the Internet era. Spokesperson."
"Quality is the cornerstone, innovation is the soul", adhere to the user-centered, high-quality products as the primary support, for the current young people to develop cost-effective and stylish air-conditioning models; and dig deep into the current era of consumer spending pain points, meet more Many young people are pursuing a comfortable and intelligent life. Not only technically meet the strict standards of military-grade, but also the perfect combination of technology and practical functions; it is also to strive to achieve the industry's price-performance king in the same level of products.
Good quality, marketing is not sloppy. Throughout the past, Oaks has been transforming the path of change, especially in the user-oriented marketing innovation: whether it is the "mountain frog music festival" or "AUX RUN", through the deep interaction of the scene, online and offline integration Experiential activities transform the original isolated brand into an IP image with temperature and stories around the consumer. This kind of young emotional interaction not only makes Oaks become the "fashion leader" of the home appliance industry, but also conveys the brand culture connotation and seizes the minds of more consumers.
After playing the service card, Suning’s basic freight rate will not increase for 3 years.
The brand is the product and the platform is the service. This can be said to be the best combat CP in the e-commerce alliance.
Every time the e-commerce promotes the node, logistics support is particularly attractive. Consumers are most concerned about whether the express delivery can be delivered quickly and accurately, at a high quality and low price, instead of taking on the high freight costs. The flowers are thankful. The reporter learned that during the Spring Festival this year, an e-commerce giant announced the adjustment of freight rates. The basic freight rate was as high as 15 yuan. This decision was made at such an important shopping node, and a large number of consumers were at a loss.
At the 418 press conference, Hou Enlong, CEO of Suning Group, talked about the issue of logistics price hikes in the industry, and made a commitment on the spot. “Basic freight will be kept at 5 yuan, 3 years will not increase, and more and more intimate services will be used to bring more trends. Technology appliances are delivered to every consumer."
For the promise of not raising prices, Hou Enlong added: "Service is Suning's only product, user experience is a big event, Suning 418 as the home appliance 3C double eleven, hope to launch these new services, can let users experience the wonderful new appliances Lifeism."
During the 315 period this year, Suning also proposed 46 services such as 30-day return and 365-day replacement for major quality problems, far exceeding the industry standard service, completely eliminating the worries of consumers. At the same time, as Suning vigorously explored retail clouds and direct sales stores in the 46th and 6th grade markets, Suning added thousands of township service networks. Behind this, relying on Suning's sound and efficient service system."
The quality is in place, the service is in place, and the promotion is in place. This user-centered 418 is bound to detonate a peak season sales and will open 2018 new sales records and new challenges. And Oaks has also successfully established a new drive system centered on product value: not only to maintain the expansion of scale, but also to increase the proportion of high-end products, to completely build the industry position of inverter air conditioners and smart air conditioners. Release the new bonus of the boutique strategy. In the end, whether the sincerity of Oaks and Suning Tesco can impress the hearts of consumers, let us wait and see!
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