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Perhaps many ordinary people are not unfamiliar with CES in the United States and IFA in Germany, but they are not very familiar with the China Home Appliances and Consumer Electronics Expo (AWE), which ranks with the world's three largest consumer electronics exhibitions. Founded in 1992, initially launched in Beijing, moved to Shanghai in 2008, and changed from two-year term to one-year term in 2011. Until 2017 last year, the exhibition scale reached 110,000 square meters, which entered the ranks of the three major home appliances and consumer electronics exhibitions in the world. The exhibition included traditional home appliances, consumer electronics, digital, communications, smart home, smart applications, cloud intelligence, black technology, Commercial electrical appliances and other home appliances and consumer electronics industry chain products.
The 2018 China Home Appliances and Consumer Electronics Expo (hereinafter referred to as AWE) officially opened in Shanghai yesterday. This year's AWE is larger in scale, with a display area close to 130,000 square meters and ten exhibition halls. Almost all Chinese and foreign home appliance brands have exhibited. Every year, AWE is regarded as the vane of the industry development. Through AWE, we can see the development direction of the industry this year. And what direction can we see on AWE this year?
AI intelligenceThe theme of this year's AWE is "Smart Life, Global Platform", and the smart life emphasized first. The previous several sessions of AWE have of course placed smart homes in a very important position, but they are generally at the strategic level and cannot be implemented due to various reasons such as technology. This year has shown many achievements.
The first is the reflection on the previous smart home. Is traditional home appliances plus WIFI module plus a mobile APP control, is it called smart? There is no interconnection between different products. It is not a complete set of products. Different appliances need different APPs to control. Can it be called a smart life? If you bought a home appliance product last year, you must have added such a so-called "smart" function, but is it really used? To solve such fragmentation, the industry can give two directions at present: a complete solution or a unified standard smart home ecology.
Complete solutionHaier held the "2018 Haier Smart Home Strategy Release and Achievement Sharing Conference" to publish the industry's first "4 + 7 + N" full-scenario customized smart package plan based on the 4 physical spaces and air of the kitchen, bedroom, kitchen bathroom , Security, voice, health, water, information, and care 7 Daquan house solutions, providing users with N kinds of customized or self-selected smart and beautiful life experiences based on lifestyle habits. This complete set of smart home solutions has unique advantages, can be unified in style and all products can exchange information. And the emphasis is on active services of self-test, self-judgment, and self-processing.
For example: when entering the living room, Haier air conditioner blows a soft and comfortable wind. When the self-cleaning air conditioner of Haier Jingjie detects PM2.5. In the smart kitchen scene, as the range hood is turned on and cooking starts, the kitchen temperature rises, the kitchen air conditioner detects that the temperature rises, and the cooling mode is turned on to stabilize the temperature to a comfortable temperature.
Midea adopts another path to realize the idea of ​​smart life. That is through AI robots. Xu Chengmao, deputy director of Midea Research Institute of Midea Group, told the media that in the AI ​​era, smart homes will go from "passive service" to "active service". Machines know me, understand me, serve me, and eliminate redundant carriers to the greatest extent. Is superfluous ". Through the robot as an entrance, it can be used in all walks of life, and AI robots can realize smart life. Midea and its German Kuka Group are jointly researching and launching home consumer robots, and various auxiliary robots will soon appear.
In the demonstration of Midea Smart Home, once the washing machine is washed, the system will sense that you want to dry the clothes, and the drying rack will slowly open for you to dry the clothes. The mirror in front of the sink is a control platform for a smart home, which can control any smart device in the home.
Uniform standard smart home ecology
When it comes to smart home ecology, many people may think of Xiaomi. Using mobile phones, TVs, and AI speakers as the entrance, we have customized unified standards so that products from other manufacturers can be connected to the same ecological environment to achieve smart interconnection. And we want to say that this time AWE is going to build a smart home ecology, not Xiaomi, but Huawei!
Huawei announced that it will work with ecological partners to create a "10 billion plan", and strive to build China's first smart home ecology within three years. In 2015, Huawei entered the smart home market. In 2016, it threw out the HiLink ecological plan to create an industry “connection†standard for the interconnection of home appliances. Huawei's focus this year is to build a smart home ecosystem.
Huawei's mobile phone business is spread all over the world, and communication equipment has almost become a must for telecom operators. Large traffic, core technology, strong brand appeal and comprehensive channels, such Huawei wants to do smart home ecology, I believe it will not be worse than Xiaomi. The Huawei HiLink platform has accumulated more than 20 million users, accessed more than 30 categories, and cooperated with more than 100 partner manufacturers.
In the foreseeable future, as long as you purchase household appliances that meet the standards, you can control them one-stop through Huawei mobile phones and realize interconnection. Do you dream of such a life?
Of course, AWE also has other smart homes, Tencent's strong technical strength, massive content resources and rich partner system. Tencent Jingle has gathered a number of AI capabilities such as voice wake-up, voice recognition, semantic understanding, knowledge graphs, voice synthesis, etc. , Can provide high-quality, complete and open artificial intelligence services. Tencent AI can also be used as an entrance to smart homes. It has released a new generation of smart TVs with Changhong. It is expected to penetrate into smart homes and develop in the ecological direction.
What is different from previous years is that, regardless of brand concept or technological innovation, all home appliance companies this year are closely centered on the theme of "healthy life", and the user's attention to health topics and the growth of healthy consumption have become the most important consumption upgrade trends.
Refrigerators and washing machines have become a major source of household hygiene pollution. Among them, 46% of household refrigerators fail to pass the bacteria test. Excessive bacteria in refrigerators and washing machines used for a long time is a serious problem.
TCL is the first to announce the brand strategy upgrade of the "no pollution +" washing machine and the smart and healthy "air cooling +" product of the refrigerator: In 2018, the unique AAT intelligent sterilization system unique to TCL refrigerators will be fully popularized in new products above 250L, all new products 100% equipped with antibacterial door seals and antibacterial handles. By 2020, TCL refrigerators strive to achieve 70% of the sales of healthy refrigerators; the washing machine field proposes a "pollution-free +" strategy-in 2018, the offline channel business in China took the lead in realizing the pollution-free of the entire product line, and stopped non-smoking The research and development investment of non-contamination type washing machine products will stop producing non-contamination-type washing machines by 2020.
Panasonic also released today a healthy refrigerator including a large French refrigerator W621TF / TG, a large cross refrigerator W621CG, and a six-door imported refrigerator F603 / 503 from Japan. The new health refrigerator has Panasonic's unique nanoeX nano water ion technology and PrimeFresh-3 ℃ micro-freezing technology, which has comprehensively improved the freshness of food ingredients and the protection of nutrients, creating a new concept of healthy refrigerator.
Boss Appliances ’professional-grade pesticide residue purification tank is said to efficiently remove 99.4% of the insecticide dimethoate, 99.9% of amoxicillin antibiotics, and 99.75% of clenbuterol. The principle is to decompose water into hydroxyl and hydrogen through the electrolysis module, and the hydroxyl functional group reacts with the residual pesticide molecules, hormone molecules and specific groups of bacterial cells in the food ingredients to rapidly degrade and reduce them into water.
Supor's Vacuum Ultra-Cultivation Breaker is equipped with vacuum locking technology, which creates a vacuum state in the cup of the breaker, allowing the ingredients to break the wall under vacuum, isolating the air, delaying oxidation, and allowing nutrient retention to be more complete.
Of course, these are just the tip of the iceberg. There are countless brands on display throughout the exhibition. We just looked at it from the perspective of intelligence and health. This year's AWE is so amazing. From the perspective of various manufacturers, we have drawn a beautiful blueprint for our future smart home. I believe that after the arrival of the 5G era, the smart home experience of the Internet of Everything will go to a higher level. By that time, I think it is the real smart life.
Say you have bought smart appliances? For now, are they really smart?
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