In recent years, energy conservation and environmental protection has become a topic of concern worldwide, and the global low-carbon economy has also promoted the low-carbon energy-saving innovation process of China's refrigerator enterprises. In order to convey the concept of energy saving and environmental protection, on the day of the launch of the “Earth Hour†event on March 24th, the world's first refrigerator brand Haier China launched the European A+++ full-space fresh-keeping refrigerator with 50% energy saving and ultra-national standard – Gliese tomorrow's star, 0.58 degrees a day. The electrodes are environmentally friendly. Mr. Guo Yao, CEO of Haier Group E-commerce Division, Mr. Zhang Yewei, Director of Refrigeration Industry E-Commerce of Haier Group, Mr. Qi, Senior Director of Alibaba, and Mr. Ping Jing, Chairman of Refrigerator Industry of Ali Group, were invited to attend the conference. It is reported that this refrigerator, with its subversive innovation and technology, has achieved industry-leading in terms of energy conservation, preservation, and corporate responsibility, demonstrating its first-class strength in the world of original technology and a high degree of social responsibility.

Energy-saving: the most energy-saving air-cooled refrigerator in the domestic A+++ standard in Europe, exceeding the national standard 50%
With the continuous upgrading of consumption and the deepening of the concept of green development, energy conservation and environmental protection have gradually become the main theme of the entire home appliance industry, and countries around the world have improved the energy efficiency rating of refrigerators and other home appliances. In particular, Europe, where energy-saving standards have always been harsh, adopted the new energy efficiency labeling directive in 2010 to classify the EU's new energy efficiency standards into seven grades, further improving the refrigerator's energy efficiency rating standards. At present, A+++ represents the top level of energy-saving in refrigerators, and has become the highest standard pursued by environmentally-friendly enterprises around the world. It tests the technology research and development strength of refrigerator companies and the ability to quickly switch products.
Under this circumstance, refrigerator companies, especially industry leaders, continue to overturn new products and technologies to improve energy efficiency. For example, the German brand has launched an energy-saving refrigerator that achieves Euro 1 energy efficiency A+++. The energy consumption is extremely low, but because it is a direct cold product, it is easy to frost. For a long time, frosting has led to increased power consumption and a significant reduction in cooling effect. It is difficult to preserve the freshness and nutrition of the ingredients.
As a leader in energy conservation, Haier Refrigerator is also accelerating the pace of developing energy-saving and environmentally friendly technologies and products. The European A+++ full-space fresh-keeping refrigerator is the most representative product, with 0.58 kWh per day, exceeding the domestic standard by 50%. It is reported that this refrigerator uses a very thin, fiber-grade density aerospace VIP foam material insulation, so that cold air does not leak; use high-efficiency compressor on-demand cooling, reduce cooling waste; external condenser cooling, will not cause the inside of the box Increased temperature, energy saving and environmental protection, leading the world's energy-saving standards.
Preservation: the world's first fresh seafood for household ingredients, the only realizing fresh space preservation
Whether it is energy saving at the expense of refrigerator fresh-keeping function, or the preservation effect at the expense of energy-saving indicators, it is contrary to the core interests of consumers. For consumers, the refrigerator is the most perfect solution to achieve scientific storage on the basis of energy saving.
The new European-style space-saving series of energy-saving new products released by Haier will perfectly integrate energy-saving and fresh-keeping functions. At the fresh-keeping level, the refrigerating room is equipped with fine-controlled micro-duct technology to achieve 8 kinds of air supply modes, on-demand refrigeration and fresh-keeping, and dry and wet storage technology to separate dry and wet areas to ensure that fruits and vegetables are wet and not rot, dry goods are dry. Not dry, ending the problem of the refrigerator industry's protection for hundreds of years. The freezer room uses the first intelligent constant temperature technology. By installing a fan shielding device, the fan is turned off during the defrosting of the refrigerator to block the hot air from entering the freezer compartment, and the temperature fluctuation is reduced by 45% to ensure that the food cells are not punctured and the nutrients are not lost. The disruptive technology of Haier refrigerator not only fills the blank of fresh-keeping technology in the freezer, but also reflects Haier's new height in the field of original technology.

Supported by original technology such as full-space preservation technology, Haier's full-space fresh-keeping refrigerator passed the VDE safety and energy certification, as well as multiple combination tests of FRESHER TECHS, and finally obtained the first fresh-keeping certification of the German testing agency VDE. It is reported that the German testing agency VDE is recognized as the most authoritative testing and certification institution in Europe. In the refrigerator industry, only Haier refrigerators have been awarded VDE preservation certification among hundreds of refrigerator brands worldwide.
Responsibility: Actively respond to the national green development concept and practice corporate social responsibility
The birth of Haier A+++ full-space fresh-keeping refrigerator is Haier's main task of practicing green economy as the main task of practicing green economy, based on the concept of green environmental protection. This is inseparable from the support of Haier's global R&D capabilities. Relying on the user-led innovation of the “10+N†R&D innovation system, Haier continuously integrates global quality innovation resources and creates disruptive products through 10 R&D centers all over the world and N R&D partners of zero-distance interactive users.
The report of the 19th National Congress pointed out that the main contradictions in our society have been transformed into contradictions between the people’s growing needs for a better life and the development of inadequate imbalances. Meeting the people's growing needs for a better life is the starting point and the foothold of development. Green development is to solve the problem of harmonious coexistence between man and nature. Driven by the “one person in one†model, Haier not only realized the perfect unification of human and nature, corporate and social responsibility, but also provided a demonstration of the global refrigerator industry's social responsibility.
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