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If you look at the entire smart hardware market, you will find that most of the cool products are born in Europe and the United States, but the largest consumer market is China. However, in addition to Haitao, domestic consumers facing these cool products have almost no choice but slow and expensive. As a result, Jingdong, the domestic e-commerce platform, set a new path, built a bridge for foreign companies and domestic consumers, and launched a strategy for overseas markets. With the advantages of first-mover and localization, Jingdong has already occupied a leading position in this field.
In August 2015, JD Smart established the International Business Department and began targeting overseas smart hardware markets.
In January of this year, Jingdong Smart launched the “JD+PowerUP†business to help overseas smart hardware products land in China. Star Wars prototype robot BB-8 is one of the star products.
Just six months later, Jingdong Intelligence has once again overclocked in overseas markets!
Yesterday, JD Smart and HKUST's joint venture company Linglong Technology, JD+PowerUP and Shenzhen Dongfang Rihui Supply Chain Co., Ltd. released an overseas strategic cooperation platform at the Shenzhen Jingdong Smart Tea House. In addition, Hong Kong Fuyu Holdings Co., Ltd. and Hong Kong New Green Energy Company are also members of the cooperation platform.
According to Liu Zihao, Jingdong’s vice president of intelligence, this platform will then mainly do one thing: Provide technology and supply chain integration solutions for outstanding overseas projects, and ultimately access the Jingdong e-commerce platform.
Jingdong Smart Vice President Liu Zihao
However, there is a domestic e-commerce giant Jingdong do endorsement, JD Smart already has a relatively complete supply chain, and there are technical support for the HKUST to fly, why should we introduce a third party to do such a thing?
To this, Liu Zihao explained this way: Now that the technology of smart hardware is getting more and more sophisticated, the business ecosystem is more and more standardized, and the products are more and more abundant. The closed smart ecology is a trend that is not suitable for modern society and should be open and social. The division of labor of the ecology.
Although many excellent overseas projects want to enter the Chinese market, this threshold has always been high. Foreign companies need to face a series of problems such as certification, logistics, foreign exchange, and so on, which greatly delayed the speed of product landing.
Oriental Rihui is a supply chain resource integration service provider. Its role in the entire overseas strategic platform is to solve the problem of foreign integrated services for foreign intelligent hardware companies entering China. In layman's terms, Oriental Rifai can reduce the entry barrier of overseas smart hardware projects into the Chinese market, and enrich JD Smart's smart hardware product categories.
Three service projectsLocalized voice technology support
In the past, Jingdong Smart's plan has always been open to domestic enterprises. For overseas projects, the overseas strategic platform announced this time can provide corresponding voice technical support.
This part of the service can meet the needs of overseas products that only support English, because only the supported products are definitely not in line with the habits of Chinese users, and Linglong Technology can provide localized technical support.
Promotion Marketing Services
The JD+PowerUp business has been on the line for half a year. Under the framework of this overseas strategic platform, its role will not change much, such as market access, market promotion and media relations.
Specifically, it docked with overseas smart hardware brands to help it enter the Chinese market and launch Jingdong crowdfunding and Jingdong starting. In addition, JD+PowerUp will also be responsible for media exposure of these products.
The head of JD+PowerUp also revealed a detail on the site. In the future, they will not only provide services for overseas products to enter China, but also will sell domestic products to the world through Jingdong Overseas Business Department.
Supply Chain Service
Through this strategic cooperation, Jingdong has assigned the work tasks of the supply chain to Oriental Rihui.
This company owns two warehouses in Shenzhen Qianhai Bonded Warehouse and Overseas Warehouse. Based on this foundation, overseas hardware companies can provide services such as import and export clearance, domestic logistics, international logistics distribution, distribution and distribution, supply chain inventory management, distribution center and supply chain finance, which basically solve the worries of foreign companies entering the Chinese market.
Service objectIn the past few months, the JD+PowerUP platform has introduced many overseas smart hardware products. However, this time the strategic cooperation platform's review of products is obviously more stringent. What is the standard for auditing?
The person in charge of JD+PowerUP told Lei Fengwang (search for "Lei Feng Net" public number concerned) that not all overseas smart hardware products can enjoy the service of this platform, and we will pick out the public on foreign well-known mid-range platforms (such as Kickstarter). High-yield, well-evaluated smart hardware projects.
In less than a year, JD Smart’s actions in overseas markets frequently demonstrated JD’s emphasis on overseas smart hardware projects. After the launch of this strategy, JD’s comprehensive service capabilities have been further enhanced. Promote. Now, the development momentum of smart hardware is still rapid, and Jingdong’s overseas business still has a lot of imagination in the future!
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