Asian Games create a publicity effect for Chinese LED brands

On November 12th, the eight sails LED display screens that appeared in the opening ceremony were 100% “made in Shenzhen”. Unlike the simple lighting performances of large-scale events in the past, the Asian Games opened with lights. The combination of artistic lighting and urban landscape lighting has made the world the largest in the world.

He Zaihua, a senior researcher at China Investment Consulting, pointed out that the promotion of LED products from the World Expo has gradually become familiar, and the opening ceremony of the Asian Games has pushed it to a new climax. Since the development of the LED industry, one round after another, a large-scale event has played a decisive role in its promotion. The promotion of the Asian Games has played a good publicity effect on “China Creation” and has shown the world as a rising star in the LED industry. China has achieved fruitful results.

The application of LED has two major points, one is large scale, and the other is high degree of localization. The large-scale use of LED technology has played a good role in its product promotion and brand building. 80% of localization has also injected new meaning into this round of promotion, which is the significance of national culture. For a long time, China's LED products are difficult to compete with foreign products in quality. High-precision products can only rely on imports. The high quality and high precision of domestically produced equipment swears that China's technological breakthroughs represent a far higher significance than practical. significance.

According to the "2010-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Forecast Report" released by China Investment Consulting, the Guangzhou Municipal Government has allocated 20 million yuan in advance to support the promotion and utilization of the LED lighting industry. During the Asian Games, the number of LED lights is expected to reach 100,000 baht. The biggest highlight of the opening ceremony is 8 sails, which show a total area of ​​8,000 square meters. It can be used outdoors regardless of heavy rain or typhoon weather. The largest LED display.

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