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In recent years, green environmental protection has become the theme of world development. At the same time, the Chinese lighting industry has also ushered in a new era of “green lightingâ€. Energy-saving lighting is an important connotation of green lighting, and energy conservation and emission reduction is also a national macro policy. On December 20, 2007, the Ministry of Finance and the National Development and Reform Commission issued the Interim Measures for the Administration of Financial Subsidy Funds for Efficient Lighting Products Promotion, which provided real economic support for the promotion of energy-saving lighting. However, in the energy-saving promotion in 2008, due to poor channels and low consumer awareness, the promotion was blocked.
In this context, Sohu.com focuses on the large-scale interview promotion program with the theme of “green lighting†and “energy-saving lightingâ€, interviewing relevant government departments, lighting industry associations, and deepening energy-saving lamp manufacturers and consumers. Promote the role of the media in the promotion of green lighting concepts and energy-saving lamps.
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He Rongbiao, General Manager of Qiaosen Lighting
[Reporter]: Hello, Hello, first of all, thank you for accepting the interview of Sohu Focus Home Network Lighting Channel. We would like to know, as a business leader in the production of energy-saving lamps, how do you know about the popularity of the concept of “green lighting†in our country?
It takes time to promote the concept of “green lightingâ€
[He Rongbiao]: When it comes to "green lighting", in fact, this concept has been introduced many years ago abroad. Now we are beginning to mention this concept in China, but many consumers do not know or say it. First we have to let consumers know why they want to save energy. On the big side, our energy is limited; on a small scale, energy conservation can also save money for consumers themselves. In the past, we used incandescent bulbs, nowadays electric light sources, and then LEDs. The trend is to achieve the same lighting effect with the least amount of electricity. Now the slogan proposed by the state is energy saving and emission reduction, and many people are not very clear. I think first of all, let consumers know which products are energy-saving. On the other hand, let consumers feel the benefits of using these products, that is, save electricity and save money.
However, I think we have to look at this situation rationally. After 30 years of rapid development in China, many laws and regulations have not been perfected, and people's consumption concepts and consumption habits are also in the process of progress. There are a large number of rural people in our country, and there are huge potential cities, but this market has not yet been developed. Consumers must have a process to accept these ideas and products. At least for ten years and eight years, the younger generation needs to be spread. Similarly, the improvement and implementation of laws and regulations, the regulation of the market, and the exploration of the huge secondary and tertiary markets will take a long time.
[Reporter]: What is the current situation of the energy-saving lamp market?
[He Rongbiao]: The current energy-saving lamp market is quite chaotic. The prices of products on the market are different, the market is not standardized, the relevant laws and regulations are still not perfect, and the implementation is not enough. In this regard, I feel that the government must adhere to strict management. But, as I said earlier, this requires a process that can take a long time.
Jonson: Focus on LEDs with energy-saving light sources
[Reporter]: So what are the actual contents of Qiaosen Electric in implementing the concept of "green lighting"?
[He Rongbiao]: You can see our current products, including our ceiling lamps, kitchen lights, flat lights, spotlights, etc., basically use energy-saving lamps as a light source. It can be said that our products are basically energy-saving. In addition, we have been paying attention to the development and application of LED technology. Every year, Shenzhen holds a conference on LED technology and applications. Industry people from all over the world exchange and we will participate every time.
[Reporter]: Have you started to invest in actual production?
[He Rongbiao]: At present, we have not invested in LED products. LED technology is still immature, there are still many technical problems without breakthrough, and application is limited. Moreover, its research cost is very high, not the company can do it independently, and it needs the support of the state. For a typical business, you can buy a chip that uses LEDs and then make your own. But we have been paying attention to the development of this LED, and we will be involved in the LED industry when appropriate.
Brand promotion needs to work slowly
[Reporter]: Through consumer surveys, we also learned that consumers' understanding of energy-saving lamps is still not enough. What plans does Jonson have for energy-saving product promotion and brand planning?
[He Rongbiao]: [He Rongbiao]: Brand promotion is a long-term business. It is not a one-off event, nor can it be achieved in two or three years. It must be formed through long-term precipitation. Just like the Ou Pu Lighting, which has done a good job in the industry, its brand building is carried out in a step-by-step manner. The first is product positioning, and then through their own product development, to solve what kind of product problems consumers buy, and then the construction of channels, that is, to solve the problem of consumers "buy" and so on. When these basic skills are completed, we must start to solve the problem of consumers being “happy to buyâ€, such as through mass media communication, through a large number of terminal promotions, etc. If the channels and terminals are not built well, after the advertisements are viewed, the consumers look for them. It is useless to do the product.
[Reporter]: So Jonson has been working on the “Thousand Stores†plan?
[He Rongbiao]: Yes. We plan to build 1,000 Sensen Home Lighting Living Museums nationwide within three to five years, and we have promoted them in more than 10 cities. We don't want to move too fast, but we hope to build a step by step, be a family, and hope to grow together with dealers. The “Thousand Stores Master Plan†includes two levels of meaning: First, the scale, in the next three to five years or so to achieve the grand goal of opening thousands of “Joson Home Lighting Living Museumâ€. The second is quality, which is to shape the businesses that join Jonson Lighting into "famous". This year, we have completed the establishment of about 100 living museums, and more than 50 are waiting to open next year.
[Reporter]: Ok, thank you, Mr. He for sharing our understanding of "green lighting" and brand promotion. Thank you, Mr. He!
In this context, Sohu.com focuses on the large-scale interview promotion program with the theme of “green lighting†and “energy-saving lightingâ€, interviewing relevant government departments, lighting industry associations, and deepening energy-saving lamp manufacturers and consumers. Promote the role of the media in the promotion of green lighting concepts and energy-saving lamps.
He Rongbiao, General Manager of Qiaosen Lighting
[Reporter]: Hello, Hello, first of all, thank you for accepting the interview of Sohu Focus Home Network Lighting Channel. We would like to know, as a business leader in the production of energy-saving lamps, how do you know about the popularity of the concept of “green lighting†in our country?
It takes time to promote the concept of “green lightingâ€
[He Rongbiao]: When it comes to "green lighting", in fact, this concept has been introduced many years ago abroad. Now we are beginning to mention this concept in China, but many consumers do not know or say it. First we have to let consumers know why they want to save energy. On the big side, our energy is limited; on a small scale, energy conservation can also save money for consumers themselves. In the past, we used incandescent bulbs, nowadays electric light sources, and then LEDs. The trend is to achieve the same lighting effect with the least amount of electricity. Now the slogan proposed by the state is energy saving and emission reduction, and many people are not very clear. I think first of all, let consumers know which products are energy-saving. On the other hand, let consumers feel the benefits of using these products, that is, save electricity and save money.
However, I think we have to look at this situation rationally. After 30 years of rapid development in China, many laws and regulations have not been perfected, and people's consumption concepts and consumption habits are also in the process of progress. There are a large number of rural people in our country, and there are huge potential cities, but this market has not yet been developed. Consumers must have a process to accept these ideas and products. At least for ten years and eight years, the younger generation needs to be spread. Similarly, the improvement and implementation of laws and regulations, the regulation of the market, and the exploration of the huge secondary and tertiary markets will take a long time.
[Reporter]: What is the current situation of the energy-saving lamp market?
[He Rongbiao]: The current energy-saving lamp market is quite chaotic. The prices of products on the market are different, the market is not standardized, the relevant laws and regulations are still not perfect, and the implementation is not enough. In this regard, I feel that the government must adhere to strict management. But, as I said earlier, this requires a process that can take a long time.
Jonson: Focus on LEDs with energy-saving light sources
[Reporter]: So what are the actual contents of Qiaosen Electric in implementing the concept of "green lighting"?
[He Rongbiao]: You can see our current products, including our ceiling lamps, kitchen lights, flat lights, spotlights, etc., basically use energy-saving lamps as a light source. It can be said that our products are basically energy-saving. In addition, we have been paying attention to the development and application of LED technology. Every year, Shenzhen holds a conference on LED technology and applications. Industry people from all over the world exchange and we will participate every time.
[Reporter]: Have you started to invest in actual production?
[He Rongbiao]: At present, we have not invested in LED products. LED technology is still immature, there are still many technical problems without breakthrough, and application is limited. Moreover, its research cost is very high, not the company can do it independently, and it needs the support of the state. For a typical business, you can buy a chip that uses LEDs and then make your own. But we have been paying attention to the development of this LED, and we will be involved in the LED industry when appropriate.
Brand promotion needs to work slowly
[Reporter]: Through consumer surveys, we also learned that consumers' understanding of energy-saving lamps is still not enough. What plans does Jonson have for energy-saving product promotion and brand planning?
[He Rongbiao]: [He Rongbiao]: Brand promotion is a long-term business. It is not a one-off event, nor can it be achieved in two or three years. It must be formed through long-term precipitation. Just like the Ou Pu Lighting, which has done a good job in the industry, its brand building is carried out in a step-by-step manner. The first is product positioning, and then through their own product development, to solve what kind of product problems consumers buy, and then the construction of channels, that is, to solve the problem of consumers "buy" and so on. When these basic skills are completed, we must start to solve the problem of consumers being “happy to buyâ€, such as through mass media communication, through a large number of terminal promotions, etc. If the channels and terminals are not built well, after the advertisements are viewed, the consumers look for them. It is useless to do the product.
[Reporter]: So Jonson has been working on the “Thousand Stores†plan?
[He Rongbiao]: Yes. We plan to build 1,000 Sensen Home Lighting Living Museums nationwide within three to five years, and we have promoted them in more than 10 cities. We don't want to move too fast, but we hope to build a step by step, be a family, and hope to grow together with dealers. The “Thousand Stores Master Plan†includes two levels of meaning: First, the scale, in the next three to five years or so to achieve the grand goal of opening thousands of “Joson Home Lighting Living Museumâ€. The second is quality, which is to shape the businesses that join Jonson Lighting into "famous". This year, we have completed the establishment of about 100 living museums, and more than 50 are waiting to open next year.
[Reporter]: Ok, thank you, Mr. He for sharing our understanding of "green lighting" and brand promotion. Thank you, Mr. He!
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