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Some time ago at WWDC, Apple released the ARKit development platform, and some developers have begun to use this platform to create an AR experience. Apple itself has partnered with IKEA to develop AR home shopping experience.
The AR application developed by Apple and IKEA can help customers to purchase furniture and decorations that are more suitable for their homes. They can scan the house environment through the iPhone camera and then superimpose the digital images of the furniture they want to purchase, so as to provide a practical and effective rendering. buy.
In fact, this is not the first time IKEA has used AR to improve the shopping experience. As early as a few years ago, IKEA product catalogues have begun to use AR to present products to users. According to Michael Valdsgaard, head of digital transformation at IKEA, this application based on the development of the Apple AR platform, the placement of its home furnishings can achieve "millimeter-level" accuracy, and the rendered renderings will be even better.
After Alpha GO defeated the human player, similar to many people for the first time that artificial intelligence is not out of reach, in fact, artificial intelligence technology has long been used in commercial and other professional fields, and in recent years, with many technology companies As a result of the efforts, artificial intelligence began to move toward the consumer market in different forms. Among them, foreign technology giants such as Google, Amazon, Microsoft and Apple have already launched related products and gradually entered the lives of consumers.
Google Home
Regarding Google's artificial intelligence, I believe that everyone is most familiar with the Alpha GO artificial intelligence program developed by Google's DeepMind company. It has defeated many professional Go players and once again made people feel the "strength" of artificial intelligence. Winning human players.
However, Alpha Go is still a long way from people's lives, but Google's Google Home smart speaker launched last year allows people to experience an artificial intelligence at a low cost. Google Home is a white box that can be placed in different locations in the home, with a built-in processing system and Google Assistant. With Google Assistant, you can recognize the user's voice instructions and conduct conversations and perform user requirements.
Apple HomePod
Perhaps the protagonist is always accustomed to being late, compared to the previous Google and Amazon products have been listed on the market, Apple launched the HomePod smart speaker at the just-concluded WWDC, and if it does not hop, then its time to market will have to wait By the end of this year. In the product itself, Apple HomePod is similar to the Google Home introduced earlier, but Apple is based on its own Siri as the core of the voice recognition function. After so many years of R&D investment, I believe that Apple still hopes that Siri can bring more business. It is more like an accessory function on the iPhone and Apple TV, and will be the core function on the HomePod.
Amazon Echo
If you want to talk about similar smart hardware products, then we have to mention Amazon Echo, because it is the earliest launch of a smart speaker product, Amazon Echo released in late 2014, equipped with Amazon's own intelligent voice assistant Alexa, able to achieve voice The general functions of the assistant, such as calling, checking the weather, searching for news, etc., are very natural. Artificial intelligence is undoubtedly the key development direction of the voice assistant in the future, but as a virtual program, it needs a carrier to carry out the required speech recognition and calculation. At present, major IT companies have also released relevant devices.
Whether it is the Google Home described above or Amazon Echo, openness is always an important development direction for them. Amazon Alexa provides access to third-party service providers, and also provides Alexa Skills Kit (ASK) development kits for developers to develop. Many Skills.
Recently, the Amazon Echo series of products cut prices, the original price of $ 49.99 Echo dot is now only $ 39.99 US dollars, Echo tap from the previous price of $ 129.99 to 99.99 US dollars. Echo also dropped 40 US dollars from the previous price of 179.99 US dollars to 139.99 US dollars.
Compared to the other three companies mentioned above, Amazon gives more impressions to an e-commerce platform. However, Amazon needs to analyze large data such as large cargoes, logistics, and consumers, and analyze the data to reduce operations. Cost, increase efficiency, and tap the potential market, all of which allow Amazon to handle the industry-leading level of big data analysis capabilities, which is very similar to the domestic Alibaba (hereinafter referred to as Ali).
Coincidentally, we all know that Ali owns Alibaba Entertainment, which consists of video (youku, potatoes) and music. Among them, Youku and Tudou have many excellent video programs that attract a large audience. Amazon launched Prime premium video programs in the United States and other regions, including some popular home-made programs like The Grand Tour. The two Chinese and American companies share many similarities.
Perhaps everyone's impression of Amazon is not a technology company like Google and Apple, but Amazon's technology is more reflected in life. Shopping and entertainment itself are the two most important aspects of people's lives. What people need is grounding. A warm and warm experience, not a deep cold technology.
Domestic artificial intelligence
If there are foreign tech giants such as Google, Amazon, Apple, and Microsoft mentioned above, then we must also talk about domestic BAT, Baidu, Alibaba and Tencent. For example, Ali, among them, has launched the smart A+ system many years ago. It has a wide range of applications, covering more than 100 types of coverage, and integrates advantageous resources such as Tmall Electric City, Taobao Crowdfunding, and poly-bargaining.
In the future, Ali may also develop smart speakers. Smart speakers can connect other smart devices in the home, and as mentioned above, Ali itself is the leading domestic level in content (shopping, entertainment). Users can use smart speakers to easily achieve content playback, consumer shopping and life intelligence.
The future is whether intelligent speakers or other forms of products are necessary for domestic BAT's three major technology giants. Artificial intelligence will become the basic service and function of people's lives in the future, and the giants will not attract consumers. Technology, and humane service features.
to sum up:
Just like telling a joke with a person with a different cultural background, how to make the other person's laughter stand out is the key to dialogue. Among the four brands of artificial intelligence products described above, only Apple's Siri and Microsoft's are currently small. Na and Xiao Bing are supporting the Chinese language and have accumulated many years of experience in the communication habits of Chinese users. The other two smart speakers do not support English, and because of your understanding, the official channels are unlikely to be introduced into domestic sales. The only Apple HomePod smart speaker product that may be listed in China will wait until the end of this year or next year. With the current fierce competitive environment in the domestic technology industry, I am afraid there are already many competing products.
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