The color TV industry started poorly, storms and other Internet brands disappeared into the sales list.

OFweek smart home network news color TV market started in the first quarter unfavorable. According to the latest data from Ove Cloud Network, color TV industry sales fell 5.8% in the first quarter, and sales fell by 0.5%. Nail Technology noted that Internet companies are under more pressure than traditional TV companies.

From the first quarter, relying on the collective depression of low-priced incoming Internet TV industry brands, most of them fell into the supply chain, operating losses and unsustainable situations. Taking March as an example, Sino-Iceon data shows that the top ten brands in sales, only one are Internet brands; the top 20 brands in sales, and only three are Internet brands. This picture shows that the fierce competition and sluggish market have made Internet brands lose their former style.

So, in such a depressed market, which brands are still strong, and which brands have disappeared?

According to Zhong Yikang's data, among the Internet brands, only 20 of the top 20 sales were PPTV, LeTV, and KKTV, with sales of 31,215 sets, 2,623 sets, and 3,275 sets, of which only PPTV entered the top ten. Although three brands entered the top 20, sales were generally low.

Relatively well-known outside world, many Internet brands have not even entered the sales ranking list, such as storm TV, which is said to sell 10 million TVs for three years, popular, and micro whale, millet and so on.

The poor performance of internet brands in March was extenuating, as many new products were released in late March and early April. The sales boost was around May 1st. For example, Xiaomi's rice noodles festival, music as the 414, Suning Tesco 418 and other online promotions, the overall sales of Internet brands will increase, some brands, such as LeTV, its sales will soar.

However, it is undeniable that, with the successive release of traditional brand new products, Internet brands face greater competitive pressure than ever in the overall depressed consumer market. Perhaps, a large number of Internet brands disappearing into the sales rankings will be a high-probability event. Letv, PPTV, etc. can continue to consolidate their status as head brands in order to win a place in protracted warfare. Many small and medium-sized brands with no obvious differentiated advantages are It will not be long after the game is eliminated.

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