Uber's mistake missed a month to experience bitter drama

【Global Network Technology Reporter Zhang Yang】 According to the article of the National Broadcasting Corporation’s Financial Channel (CNBC) March 21, Uber has experienced difficulties in its development for nearly a month, and the turnover of internal executives continues. The vice president of maps and business platforms Brian McClendon and company president Jeff Jones left. External competitors are still entering the game. China Easy Access and Dubai Careem are joining the competition.

In the past month, what did Uber do wrong? CNBC used two timetables to illustrate this. One is the crisis development process, and the other is an executive who has left since February.

Crisis development schedule

Looking back at Uber’s bitterness drama of the past month, first on February 19, an employee before Uber—an engineer Susan Fowler published an article on her blog saying that she had been working at Uber. Sexual harassment and discrimination by the company's sex. Subsequently, the team led by former United States Attorney General Eric Holder conducted an independent investigation into Susan's allegations. To investigate and assess Susan's work environment issues and Uber's diversity and inclusiveness. In the meantime, Uber has been known for both internal and external problems. In addition to internal employee accusations, he was also sued by the autonomous auto company of Alphabet, claiming that Uber had stolen its trade secrets related to autonomous driving technology.

Then, Uber CEO Travis Kalanike and Uber driver quarrel appeared on the Internet. A week later, the "New York Times" reported that Uber has been using a function called "gray ball" to show investigators false information on Uber cars on the nearby roads, and to evade investigators who try to crack down on taxi services. What happened next was that on March 7, Uber CEO Kalanik announced that he needed help and was looking for Uber's COO (Chief Operating Officer).

The second timetable shows that Uber experienced a lot of brain drain

Uber Executive Drain Schedule

Uber's engineering director, product and growth manager, several highly respected engineers, and vice president of maps and company president, these people have left. The position of the CFO has been vacant since March 2015.

The COO that Kalaninick wants to find must be experienced enough to solve the current problems. The position of Kallanic's own CEO seems safe. At present, three of Uber's voting members are considered to be members of the industry, and the remaining three voting members represent investors. In addition, there are two non-voting members: White House senior consultant, David Pluff, Obama’s 2008 election team leader, and Didi Trips founder and CEO Cheng Wei, who acquired Uber’s China business in 2016 . Since Uber China and Didi merged in August last year, Uber China's team has experienced the process of business integration, the switch between new and old APPs, and the overall performance has been stable.

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