4K card battle will start 2017 will enter the era of true 4K big entertainment

Since the beginning of 2016, the three major telecom operators have begun the layout of the 4K era, and they are rushing to the forefront: In February, China Telecom required all products to support 4K ultra-high-definition decoding in the IPTV smart set-top box collection project; in March, Shandong Mobile issued a 4K ultra-high-definition business, which shot a key shot of China Mobile’s 4K launch; China Unicom also established the 4K Ultra-clear Industry Alliance on March 23.
Through the incisive layout, we can easily see that 4K has become a new battlefield for the traditional three major telecom operators competing for “recruiting troops and expanding their military capabilities”.
Strive to expand the 4K map operators to usher in the card slot battle with the popularity of 4K terminals and rich content, 4K business has gradually become a key means for operators to build differentiated competitiveness. The three major operators in China have also started a 4K card battle in 2016 and are eager to expand their 4K territory.
In 2016, China Telecom and China Unicom renewed their new cooperation. The content of this cooperation involves the strengths of both parties: broadband and IPTV. The two parties jointly released a white paper on broadband services and a white paper on 4K smart set-top boxes in Beijing. The two parties will jointly promote the unification of the 4K smart set-top box standards, promote the industry chain to reach a consensus, actively promote the integration of the three networks, realize the sound development of the IPTV business, and provide users with richer and better video service experiences.
Strategically, China Telecom fully promotes bundled packages of broadband and television. The goal is to develop each broadband user into an IPTV user of telecommunications TVs. At the end of 2016, Tianyi HD users have exceeded 65 million. In the future, China Telecom will start with many aspects, such as vigorously expanding smart applications, focusing on 4K high-definition applications, and achieving full HD in 2018, with over 100 million subscribers.
After China Unicom has established “all optical network provinces” in many places, 20M, 50M, and 100M optical networks cover urban and rural areas. High-definition video and ultra-clear video services are like long-term droughts and rains. China Unicom seized the opportunity to initiate the establishment of the 4K Ultra Clean Industry Alliance in March 2016, working hand in hand with all parties involved in the industry chain, including major domestic 4K equipment manufacturers, content service providers and terminal manufacturers, to jointly promote 4K services. Accelerate the popularization and promotion.
In order to welcome the arrival of the 4K ultra-clear video era, China Unicom focused on its own core resources and took the lead in launching the six areas of network, business, content, platform, standards, and industry. At present, China Unicom's 4K operations have covered 18 provinces, with over 200 million optical network users and 8 million new 4K set-top boxes. In addition, China Unicom has also set up 4K laboratories. At present, it has formulated and officially released the system-wide standards and specifications for TV video services, including services, products, networks, platforms, terminals, testing, and services, and is China Unicom's TV video. Business development has laid a solid technical foundation.
China Mobile also speeds up its layout. In March 2016, Shandong Mobile held the “4K Ultra High-Definition TV and Optical Broadband Speedup Conference”, marking China Mobile entering a new era of 4K ultra-high-definition television. In September, China Mobile held the world’s first Android N Full 4K Magic 100 conference with the theme of “Aurora Broadband Brand New 4K, Opening a New Age of Smart Home” in Nanjing, and released the world’s first Android N full 4K set-top box. It is understood that Android N full 4K set-top box dual-band WiFi with Bluetooth, support voice / body, with large capacity hard drive. In December of the same year, Heilongjiang Mobile’s 4K ultra high-definition television business was officially commercialized. The full 4K shock effect brought by Heilongjiang mobile optical fiber network, equipped with a full 4K chip magic 100 and convenient operation, smooth playback of the program, the picture is delicate, rich and diverse applications, on-site experience is excellent.
Content development into a bottleneck 4K needs to be promoted by the industry chain However, due to the scarcity of 4K content resources, content has become the biggest “bottleneck” encountered by telecom operators in developing video services. Content is king and is naturally the most important game rule for the video industry. In 2015, the total number of 4k libraries for operators and OTTs was only 300, and there were many pseudo 4K sources transcoded from 1080P.
According to the data, the average broadband access speed of China's fixed-line networks is expected to exceed 30Mbps in 2016, 4K TV stocks will reach 100 million units, and 4K boxes will have nearly 200 million units. The 4K development base has begun to take shape. 4K wants to enter the outbreak period, and the next step is to see if the content can quickly follow.
According to the reporter's understanding, the lack of 4K content is expected to be completely resolved in 2017. For example, 4K Garden is the largest platform for production and distribution of 4K content in China. Its business scope includes 4K ultra-high definition video content production, 4K content TV distribution, computer network technology, film and television planning and production. Currently, the 4K Garden produces more than 3,000 hours of 4K content each year, including 4 live broadcasts of 4 large-scale entertainment performances, movies, and television dramas.
Not only that, the 4K Garden's center of gravity is still in the 4K ecological construction. Behind the 4K Garden are Youku Tudou and Alibaba’s strong support. They are the strategic assistance of Huawei and Sony. They have been recognized by more than a hundred high-definition video production agencies, and they have formed with radio and television, telecom operators and domestic and foreign video service providers. The extensive cooperation relationship is unique in promoting the 4K ecological development. Currently, 4K Garden is providing content partners with comprehensive services ranging from content acquisition to production, from production to sales, and from transcoding to distribution. At the same time, it is also building advanced 4K editing, transcoding, and storage platforms to comprehensively enhance 4K content production. Output efficiency.
If 4K in 2015 is still a little bit of thunder and rain, 2016 is a torrential rain and nourishment, 4K development speed exceeds people's imagination, then in 2017, with the increasing number of 4K participants and nuggets , The continuous fermentation in the industry chain and the large number of end products will be listed. In 2017, we will truly usher in the era of 4K entertainment.

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