![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
On August 30th, 2016, China’s Intelligent TV Operation Big Data Conference 2016 was organized by the Ministry of Industry and Information Technology of the People's Republic of China and co-sponsored by China Electronic Information Industry Federation, AVC, and Going Data. "It was successfully held in Beijing.
The theme of the meeting was "Preliminary Review." While taking inventory and forecast of China's smart TV industry in the first half of 2016, we closely followed the topic of “Smart TV Operation Big Data†and publicly released the domestic smart TV market application operating data for the first time, and objectively performed the application of operational data and content quality. Evaluation, awards. Meeting leaders such as government leaders, association experts, advertisers, video content operators, licensees, application developers, etc., conducted in-depth exchanges on hot topics such as TV ecology, OTT industry trends, OTT advertising marketing, and home user behavior. Investigate how to lay out OTT in the context of the strong rise of large screens.
The conference received iQiyi, Tencent Video, Ali Digital Entertainment, LeTV, Excellent Friends Pule, Star Media, Changrong Communication, Discovery Media, Skyworth, Cool Open, Konka, TCL, Changhong, Micro Whale, Mango TV , Youku, PPTV, the Second Hand System, Dangbei Market, Youku Games, Yougu Network and other high-level leaders of enterprises and organizations have strong support. At the same time, CIBN sees the entire live broadcast of East and Streaming Media.
Let's take a look at the highlights of the conference scene through text and pictures below:
Part I: Opening of the meeting
First of all, Executive Secretary-General of the China Electronic Information Industry Association, Gao Sumei, gave welcome speeches to all of you and welcomes industry participants. In addition, the speech further affirmed Ove's ability in the application analysis of massive data resources and deep insight into the ecological value of smart TV.
Part II: Authoritative Blue Book Release
The 2016 China Big Screen Ecological Operation Big Data Blue Book was meticulously built by Ovid Cloud. Li Wei, General Manager of the Family Internet Big Data Division, gave a keynote speech on the Blue Book and described the current status and development trend of the Internet TV ecology market. . The Blue Book predicts that in 2017, household coverage in the big screen market will reach 45%. Four years ago, the boom of the mobile Internet market will be staged again. The big-screen horizon will come in the future. In 2020, the number of OTT terminals in China will exceed 400 million units, and household coverage will reach 72%, resulting in an ecological market size of 630 billion yuan.
At the same time, the Blue Book states that TV audiences are moving from traditional TVs to OTT terminals. China OTT monthly active terminals covered 236 million users, and daily active terminals covered 153 million users. In the past six months, in the same Internet TV terminal, smart on-demand behavior has significantly surpassed the traditional live-viewing behavior, and the proportion of users viewing time is tilted to the Internet-on-demand behavior. The data shows that the single-terminal on-demand behavior takes 2.77 hours, which is 0.5 hours longer than the traditional live broadcasting behavior. The on-demand Internet behavior preempted the user's time on the TV terminal, and formed a time for users to scramble. From this point of view, the value of the OTT side is obviously underestimated. Enhance the influence of OTT, expand the marketing value of the brand, and become the common goal and responsibility of the industry.
Afterwards, the Ovid Going smart TV monitoring terminal held a grand ceremony for breaking thousands of ceremonies. Skyworth, Coolpad, Konka, TCL, Changhong, and LeTV are the six hardware vendors. They are representatives of Ovid Cloud Network Terminal Data Partners and they witnessed this. Glorious moments.
Part 3: Awards and Presentations
At the conference, the China Electronic Information Industry Association and the Orwin Cloud Network jointly awarded 12 heavyweight awards. All awards are based on the principle of fairness and fairness, and are based on objective data from quantitative data. The high gold content of the awards can be imagined.
The following are the names of award-winning companies and companies:
In addition to the promulgation of the awards, the conference also featured four big coffee guests from BAT and LeTV. They gave wonderful keynote speeches on OTT content, Internet TV, OTT marketing, and big screen trends. The senior vice president of iQiyi Duan Youqiao conducted a keynote speech on the content-based OTT era. From the two dimensions of Internet TV's product innovation and advertising innovation, she shared with Galaxy China that iQiyi promotes user experience and advertising in 2016. Value exploration experience and lessons have emphasized that in the new era of content-based Internet TV, technological product innovation and monetization model innovation based on content operations are the key to industrial chain enterprise cooperation development and multi-win-win situation. Zhao Wei, general manager of Tencent Living Room Products Division, put it in the theme of content + experience dual drive to create the most "understand" your living room entertainment scene, OTT is the third Internet revolution after PC and mobile Internet, for which Tencent is The OTT field enhances the integration of product experience and premium content to create home entertainment scenarios that are more in line with user needs. At the same time, Tencent has always used an open mind to cooperate with partners to build a new living room entertainment ecosystem and jointly explore the new commercial value under the big screen scene in the living room. Ali Xu, general manager of Alibaba Entertainment Market Sales, gave a keynote speech on Alibaba's OTT full-screen marketing products. Mu Lan stated that the greatest advantage of Alibaba OTT is e-commerce gene and e-commerce big data. After the completion of the privatization of Youku Potato, the data, users, and services were fully opened. According to this, Alibaba.com OTT not only grasps the authoritative and accurate consumption characteristics of users in the consumption of entertainment content, but also adds to the long-term accumulated portraits of e-commerce users' behaviors of Alibaba Group. It has opened up the e-commerce consumer scene and payment scenarios, and it can be said that Alibaba OTT brand Marketing closed-loop has been achieved. Le Wei, deputy general manager of the new brand market, Li Wei gave a keynote speech on soft power and proposed that LeTV will create three unique “uniqueâ€, unique ecological TVs, unique large-screen ecological service operators and unique Ecological operation capabilities. As an ecosystem service operator is using soft power, LeTV continuously changes the user's big screen Internet lifestyle. At the same time, soft power also needs hard support, leading the smart TV industry to be deployed as a big screen operation.
Part IV: Roundtable Discussion
The theme round table discussion brings together all the great gods and highlights. Second hand system vice president Li Xixiang as host, with Yingxing media executive president Yu Xianghua, excellent friends Pollux vice president Han Yibing, Changrong deputy general manager of digital communication Yang Kang, Ichiyi data research director Ge Chengzhi, Levision OTT business innovation Senior director of the center Guan Qian participated in the discussion. Everyone talked about the future of OTT as an emerging media, programmatic buying, precision marketing, and other topics. It has done in-depth discussions and exchanges on the development and trend of OTT business, and also made a perfect summary and closing for this conference.
The conference scene is full of not only dry goods, but also heavy awards. Levision Super TV's two flagship products - Le Super 4 X55 and Super 4 MAX70 and Ali number entertainment Lynx box together as a prize for the meeting lottery, the lottery session once again brought the conference atmosphere to a climax. The guests at the conference not only learned about Ove Cloud's exclusive smart TV operation big data, the value sharing of the big coffee, but also got the exquisite gifts and gained a lot.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The theme of the meeting was "Preliminary Review." While taking inventory and forecast of China's smart TV industry in the first half of 2016, we closely followed the topic of “Smart TV Operation Big Data†and publicly released the domestic smart TV market application operating data for the first time, and objectively performed the application of operational data and content quality. Evaluation, awards. Meeting leaders such as government leaders, association experts, advertisers, video content operators, licensees, application developers, etc., conducted in-depth exchanges on hot topics such as TV ecology, OTT industry trends, OTT advertising marketing, and home user behavior. Investigate how to lay out OTT in the context of the strong rise of large screens.
The conference received iQiyi, Tencent Video, Ali Digital Entertainment, LeTV, Excellent Friends Pule, Star Media, Changrong Communication, Discovery Media, Skyworth, Cool Open, Konka, TCL, Changhong, Micro Whale, Mango TV , Youku, PPTV, the Second Hand System, Dangbei Market, Youku Games, Yougu Network and other high-level leaders of enterprises and organizations have strong support. At the same time, CIBN sees the entire live broadcast of East and Streaming Media.
Let's take a look at the highlights of the conference scene through text and pictures below:
Part I: Opening of the meeting
First of all, Executive Secretary-General of the China Electronic Information Industry Association, Gao Sumei, gave welcome speeches to all of you and welcomes industry participants. In addition, the speech further affirmed Ove's ability in the application analysis of massive data resources and deep insight into the ecological value of smart TV.
Part II: Authoritative Blue Book Release
The 2016 China Big Screen Ecological Operation Big Data Blue Book was meticulously built by Ovid Cloud. Li Wei, General Manager of the Family Internet Big Data Division, gave a keynote speech on the Blue Book and described the current status and development trend of the Internet TV ecology market. . The Blue Book predicts that in 2017, household coverage in the big screen market will reach 45%. Four years ago, the boom of the mobile Internet market will be staged again. The big-screen horizon will come in the future. In 2020, the number of OTT terminals in China will exceed 400 million units, and household coverage will reach 72%, resulting in an ecological market size of 630 billion yuan.
At the same time, the Blue Book states that TV audiences are moving from traditional TVs to OTT terminals. China OTT monthly active terminals covered 236 million users, and daily active terminals covered 153 million users. In the past six months, in the same Internet TV terminal, smart on-demand behavior has significantly surpassed the traditional live-viewing behavior, and the proportion of users viewing time is tilted to the Internet-on-demand behavior. The data shows that the single-terminal on-demand behavior takes 2.77 hours, which is 0.5 hours longer than the traditional live broadcasting behavior. The on-demand Internet behavior preempted the user's time on the TV terminal, and formed a time for users to scramble. From this point of view, the value of the OTT side is obviously underestimated. Enhance the influence of OTT, expand the marketing value of the brand, and become the common goal and responsibility of the industry.
Afterwards, the Ovid Going smart TV monitoring terminal held a grand ceremony for breaking thousands of ceremonies. Skyworth, Coolpad, Konka, TCL, Changhong, and LeTV are the six hardware vendors. They are representatives of Ovid Cloud Network Terminal Data Partners and they witnessed this. Glorious moments.
Part 3: Awards and Presentations
At the conference, the China Electronic Information Industry Association and the Orwin Cloud Network jointly awarded 12 heavyweight awards. All awards are based on the principle of fairness and fairness, and are based on objective data from quantitative data. The high gold content of the awards can be imagined.
The following are the names of award-winning companies and companies:
Part IV: Roundtable Discussion
The theme round table discussion brings together all the great gods and highlights. Second hand system vice president Li Xixiang as host, with Yingxing media executive president Yu Xianghua, excellent friends Pollux vice president Han Yibing, Changrong deputy general manager of digital communication Yang Kang, Ichiyi data research director Ge Chengzhi, Levision OTT business innovation Senior director of the center Guan Qian participated in the discussion. Everyone talked about the future of OTT as an emerging media, programmatic buying, precision marketing, and other topics. It has done in-depth discussions and exchanges on the development and trend of OTT business, and also made a perfect summary and closing for this conference.
The conference scene is full of not only dry goods, but also heavy awards. Levision Super TV's two flagship products - Le Super 4 X55 and Super 4 MAX70 and Ali number entertainment Lynx box together as a prize for the meeting lottery, the lottery session once again brought the conference atmosphere to a climax. The guests at the conference not only learned about Ove Cloud's exclusive smart TV operation big data, the value sharing of the big coffee, but also got the exquisite gifts and gained a lot.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.